Addressing Health Equities
WellPoint received a $400,000 grant to expand the health equities program it began in California and Georgia to New York, Ohio and Virginia. Support for this project was provided by a grant from the Robert Wood Johnson Foundation’s Finding Answers: Disparities Research for Change program. The project is testing ways to improve diabetes self-management by offering financial rewards and culturally tailored health education information to African-American and Hispanic members in WellPoint’s affiliated health plans.
Anthem Health Rewards
Incentives are powerful and effective motivators. Our customers understand this, and have asked us to create products that will encourage healthier lifestyles. In response, our health plans introduced Anthem Health Rewards—a product that enables customers to provide their employees with a variety of incentives when they complete a health risk assessment and/or participate in health and wellness programs. Anthem Health Rewards is another example of our commitment to address rising health care costs.
Text4Baby
Today, technology links consumers with valuable health information. As a sponsor of text4baby, WellPoint supports this nationwide mobile-health initiative for expectant moms, designed to help improve maternal care and reduce infant mortality. Founded by the National Healthy Mothers, Healthy Babies Coalition, text4baby provides free text messages to moms-to-be featuring tips and reminders to encourage a healthy pregnancy. More than 5,000 women have enrolled in text4baby in Virginia, where we’ve collaborated with the Virginia Department of Health.
10-Day Boost
We want to help people get healthy, stay healthy and have a healthy impact on their family and friends and on the health care system itself. Sometimes people just need a reminder on the simple things they can do to live a healthy lifestyle. The 10-Day Boost program on Facebook, developed by our health plans, helps people kick-start their health and fitness goals with daily tips from Bob Harper of The Biggest Loser. Each day a new video featuring Bob Harper gives the basics to healthier living.
